Google and Co. is always looking for a new way deliver better and more relevant content to its users, thus leading to an improved way of selecting relevant ads. As a long term AdWords user I have managed hundreds of thousands of dollars in PPC Campaigns, ranging from travel and vacationing to health supplements and real estate, and often times I have seen the same mistakes. Here are some Tips on how to optimize your landing page, ads and titles to help increase your ROI!
- Relevant Content - This is a NO BRAINIER!! Still landing people on the home page from every ad? Stop it!! If you really don’t know where else to direct someone, contact me, I’ll gladly help you out.
- Links - Ohhh Yes, did you think they were only an SEO thing? Nope - they are an important factor for both SEO and PPC! Google looks to see that relevant pages/sites link to your landing pages and that you also link out to related pages, so be sure to include some links in your landing page and watch that Quality Score go up!
- Ad Titles- Including things like, “100% Guaranteed”, “FREE Shipping!”, “What kind of Equipment do you need?”<- Asking a question is a great way to hook someone, “Order Online!”, “Safe & Secure”, “Trusted for over 25 Years” and “A New You for the New Year” are all great ways to get attention. Use seasons, holidays and other important dates whenever you can, it shows people your ad is fresh!
Well folks, thats it for now! There are many factors that go into determining Google Quality Score and if I knew them all I’d probably be working for them and having lunch with Matt Cutts, discussing no follows and laughing about how everyone makes such a huge deal about paid links. 
