SEO is simple. If you read one of the millions of blogs that covers it, you will read the same stuff over and over again… Good Content, Links, Meta Tags, Clean URLs, blah, blah, blah. They all regurgitate the same information and say it in a different way. Don’t get me wrong, there is often news that can be helpful, but rarely does anything change enough to make any SEO change his/her entire strategy.
You want good SEO? Stop being lazy. That’s the best tip in the world I can give you. If SEO’s invested even half the time they spend on buying and trading links into developing good content and sites that worked and offered their visitors an experience worth returning to, their results would ten fold. Building links to a crappy website with poor content might get you some traffic, but in time, Google and Co. will figure out ways to filter out these weak sites that offer nothing but old content and out of date information.
This being said, everyone can do SEO. Anyone who can write that is. But the problem lies in peoples habits. In todays inforamtion and fast food age we want everything yesterday, with higher quality and lower prices, but in reality this is often not possible, unless you have some big bucks to spend. Most people will fail at SEO because their lazy habits. Building links and worrying about driving traffic instead of bettering the user experience and providing good quality content will most certainly hurt you more then help you.
As an SEO, I am advising you not to spend your money on SEO until you have developed a site that works, has excellent content and is making you money, then, and only then, do I recommend you looking into an SEO company to help accelerate your success.
