Building Links has always been a vital part to any SEO strategy so here is how I start my link building campaigns.
1. Research - This is hands down the most important part before you build even a single link. Find out what keywords you want to rank for and more importantly what keywords convert the best. Look at your PPC Campaigns, Analytics or any kind of data you can analyze and figure out what ones are work and what ones are bleeding. Make sure you mix up your keywords and keep in mind that in order to rank for a main term like “widgets” you will most likely have to dominate keywords like “blue widgets”.
2. More Research - After developing a strong list of keywords then begin searching them and seeing who comes up. Check back links on the top ranking sites for each keyword and start a spread sheet of the sites. I like to group the links by keyword but use whatever method you prefer just keep it organized because it will make it a lot easier when you actually begin contacting them.
3. Build Links - After putting together what should be a lengthy list of website that are related to your keywords begin emailing them. Finding the contact form is not always easy but checking Alexa & Whois will sometimes give you their email. Be sure to create personalized emails that include your site and their site and tell them why they should link to you. Also be sure to use a professional looking email, something like hotguy_2001@aol.com doesn’t really come off as professional.
This is just one of the many ways you can build links and even though this is a common method it has proven to be effective.
Subscribe to my feed because I will show you another method soon and you wont want to miss out. This next one will certainly not be as basic and will be much more effective!
