Google Print Ads - Newspaper advertising made easy Google says

Posted by Marko | Filed under Uncategorized

What is Google Print Ads?Google Print Ads is an extension of AdWords that makes it easy for advertisers and agencies of all sizes to run ads in newspapers across the U.S. – whether you’re buying space in one paper or a hundred.

Learn more about how Google Print Ads benefits advertisers

Why newspaper advertising?Newspapers remain a vibrant and popular medium that speaks more directly to local markets than most other media. When executed well, newspaper advertising can make any marketing campaign stronger.

Learn more about the benefits of newspaper advertising

How does Google Print Ads work?Running newspaper ads with Google Print Ads is easy – you use a simple online interface to select newspapers and place bids for ad space in them. The papers you’ve selected approve or decline these bids (and give you direct feedback about their decisions). After your ad runs, you can see electronic copies of them on the page.

Learn more about how Print Ads works

The Power of NewspapersNewspapers can be an important component in any advertiser’s media mix.

Newspapers give advertisers significant local reach. They are the voice of their community.

  • On an average weekday, 50% of U.S. adults read a newspaper and 2.3 people read each copy of a newspaper.
  • On an average Sunday, 57% of U.S. adults read a newspaper – that’s more than watch the Super Bowl.
  • Newspapers are the #1 source for local news.

Newspapers help advertisers reach an attractive demographic.

  • Readers tend to be highly educated and affluent, have higher Internet penetration and shop online more frequently.
  • Readers say that the newspaper is “an important part of their daily routine,” and that “reading the newspaper is relaxing to me.”

Purchase Branding Newspapers are a key resource for shopping information that drives consumers to make purchases – online and offline.

  • 84% say they visited a retail store as a result of newspaper advertising.
  • 60% said they visited a website to learn more about a product or service seen in a newspaper ad.
  • 50% said they bought something online after seeing a newspaper ad.

Newspapers are relevant throughout the purchase cycle.Consumers refer to newspaper ads whether they’re gathering product information or deciding which merchant offers the best price.

[tag-tec]PPC[/tag-tec]

Permalink | July 18th, 2007

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