- Reciprocal link request pages.
- No Privacy policy.
- Outdated copyright date or last modified date visible on the pages.
- error pages that don’t send 404 headers or send content regardless of the page requested/querystring entered.
- Massive numbers of incoming links from link farms.
- dead/404ing links.
- High link churn.
- No published contact address, email address or phone number.
- A high bounce rate (surfers clicking back on their browser and selecting another search result).
- Too much duplicate content.
- Whois info for the domain which is the same as other domains previously penalized or banned. (Could also be true of adsense publisher/affiliate ID’s and other identifiable footprints)
- Use of/links to affiliate programs that are known scams
- Domains previously used for spam or that are blacklisted.
- Stagnation (Site never changes)
- excessively long URI’s/URL’s (query strings or folder and file names)
- A high percentage of affiliate links vs regular outbound links.
- No / very few outbound links.
- No / very few inbound links.
- All inbound links are to homepage only
- Outbound links to questionable/spammy/crap sites.
- Profanity or explicitly adult language on a non-adult site.
- Too many spelling errors.
- Contains unrelated subjects (ex: a site that reviews toys and tries to sell insurance or viagra).
- Lack of interest from social bookmarking sites.
- MySQL or PHP errors in the pages
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